Every six months, Shopify releases a new Edition: a broad showcase of tools, updates, and ideas that reflect both the current state of ecommerce and where the platform is headed. But these Editions aren’t just product announcements. They serve as both roadmap and creative statement.
Back in December, we explored the Winter ’25 Edition, which focused on refining the core. With over 150+ updates and a playfully minimalist interface, it was a celebration of the work that often goes unnoticed—performance, reliability, and seamless workflows. “Boring,” but intentionally so, and surprisingly delightful.
The new Summer ’25 Edition takes a different approach. This time, the spotlight is on design: expressive, visual, and accessible to everyone. At the center of it is Horizon, a brand-new first-party theme that reimagines what it means to build a storefront on Shopify.
Horizon offers merchants total creative control without technical barriers. It combines a modular design system with AI-assisted customization, giving anyone the power to create a polished, high-performing store in just a few clicks.
To understand how this theme came to life—and why Shopify sees it as such a turning point—we had the chance to speak with Vanessa Lee, Shopify’s Vice President of Product. What emerged was a clear picture of where store design is heading: more flexible, more intuitive, and more creatively empowering than ever before.
“Design has never mattered more,” Lee told us. “Great design isn’t just about how things look—it’s how you tell your story and build lasting brand loyalty. Horizon democratizes advanced design capabilities so anyone can build a store.”
A Theme That Feels Like a Design System
Horizon isn’t a single template. It’s a foundation for a family of 10 thoughtfully designed presets, each ready to be tailored to a brand’s unique personality. What makes Horizon stand out is not just the aesthetics but the structure that powers it.
Built on Shopify’s new Theme Blocks, Horizon is the first public theme to fully embrace this modular approach. Blocks can be grouped, repositioned, and arranged freely along both vertical and horizontal axes. All of this happens within a visual editor, no code required.
“The biggest frustration was the gap between intention and implementation,” Lee explains. “Merchants had clear visions but often had to compromise due to technical complexity. Horizon changes that by offering true design freedom—no code required.”
AI as a Creative Partner
AI has become a regular presence in creative tools, but Shopify has taken a more collaborative approach. Horizon’s AI features are designed to support creativity, not take it over. They help with layout suggestions, content generation, and even the creation of custom theme blocks based on natural language prompts.
Describe something as simple as “a banner with text and typing animation,” and Horizon can generate a functional block to match your vision. You can also share an inspirational image, and the system will create matching layout elements or content.
What’s important is that merchants retain full editorial control.
“AI should enhance human creativity,” Lee says. “Our tools are collaborative—you stay in control. Whether you’re editing a product description or generating a layout, it’s always your voice guiding the result.”
This mindset is reflected in tools like AI Block Generation and Sidekick, Shopify’s AI assistant that helps merchants shape messaging, refine layout, and bring content ideas to life without friction.
UX Shifts That Change the Game
Alongside its larger innovations, Horizon also delivers a series of small but highly impactful improvements to the store editing experience:
Copy and Paste for Theme Blocks allows merchants to reuse blocks across different sections, saving time and effort.
Block Previews in the Picker let users see what a block will look like before adding it, reducing trial and error.
Drag and Drop Functionality now includes full block groups, nested components, and intuitive repositioning, with settings preserved automatically.
These updates may seem modest, but they target the exact kinds of pain points that slow down design workflows.
“We pay close attention to small moments that add up to big frustrations,” Lee says. “Features like copy/paste or previews seem small—but they transform how merchants work.”
Built with the Community
Horizon is not a top-down product. It was shaped through collaboration with both merchants and developers over the past year. According to Lee, the feedback was clear and consistent. Everyone wanted more flexibility, but not at the cost of simplicity.
“Both merchants and developers want flexibility without complexity,” Lee recalls. “That shaped Theme Blocks—and Horizon wouldn’t exist without that ongoing dialogue.”
The result is a system that feels both sophisticated and intuitive. Developers can work with structure and control, while merchants can express their brand with clarity and ease.
More Than a Theme, a Signal
Each Shopify Edition carries a message. The Winter release was about stability, performance, and quiet confidence. This Summer’s Edition speaks to something more expressive. It’s about unlocking design as a form of commerce strategy.
Horizon sits at the heart of that shift. But it’s just one part of a broader push across Shopify. The Edition also includes updates to Sidekick, the Shop app, POS, payments, and more—each designed to remove barriers and support better brand-building.
“We’re evolving from being a commerce platform to being a creative partner,” Lee says. “With Horizon, we’re helping merchants turn their ideas into reality—without the tech getting in the way.”
Looking ahead, Shopify sees enormous opportunity in using AI not just for store creation, but for proactive optimization, personalization, and guidance that adapts to each merchant’s needs.
“The most exciting breakthroughs happen where AI and human creativity meet,” Lee says. “We’ve only scratched the surface—and that’s incredibly motivating.”
Final Thoughts
Horizon isn’t just a new Shopify theme. It’s a new baseline for what creative freedom should feel like in commerce. It invites anyone—regardless of technical skill—to build a store that feels uniquely theirs.
For those who’ve felt boxed in by rigid templates, or overwhelmed by the need to code, Horizon offers something different. It removes the friction, keeps the power, and brings the joy back into building for the web.
We assume that by now you’ve all read the wonderful news about GSAP now becoming 100% free, for everyone. Thanks to Webflow’s support, all of the previously paid plugins in GSAP are now accessible to everyone. That’s why today, Osmo, Codrops and GSAP are teaming up to bring you 5 demos, available both as a Webflow cloneable and CodePen. We hope these will provide a fun intro to some cool plugins and spark a few ideas!
What you’ll learn:
SplitText basics: Break text into lines, words, or letters—with the new automatic resizing and built-in masking options!
DrawSVG scribbles: Add a playful, randomized underline to links (or anything) on hover using DrawSVG.
Physics2D text smash: Combine SplitText + Physics2D so your headline shatters into letters that tumble off the top of the viewport like a roof.
Inertia dot grid: Create an interactive, glowing dot matrix that springs and flows with your cursor for a dynamic background effect.
MorphSVG toggle: Build a seamless play/pause button that morphs one SVG into another in a single tween.
Before we dive in, let’s make sure you have the GSAP core included in your project. I will let you know the exact plugins you need per demo! You can use the official GSAP Install Helper if you need the correct npm commands or CDN links. If you’re following this as a Webflow user and you want to build from scratch, Webflow has made it super easy to integrate GSAP into your project. If you want, you can read more here. When using this approach, just make sure to add your custom code somewhere in the before </body> section of the page or project settings.
Perfect, with that set, let’s start building an interactive SplitText demo!
Interactive SplitText Demo
Before we dive into code, a couple notes:
Plugins needed: GSAP core, SplitText, and (optionally) CustomEase.
The CustomEase plugin isn’t required—feel free to swap in any ease or omit it entirely—but we’ll use it here to give our animation a distinctive feel.
Demo purpose: We’re building an interactive demo here, with buttons to trigger different reveal styles. If you just want a one-off split-text reveal (e.g. on scroll or on load), you can skip the buttons and wire your tween directly into ScrollTrigger, Click handlers, etc.
HTML and CSS Setup
<div class="text-demo-wrap">
<h1 data-split="heading" class="text-demo-h">
We’re using GSAP’s SplitText to break this content into lines, words, and individual characters. Experiment with staggered tweens, custom ease functions, and dynamic transforms to bring your headlines to life.
</h1>
<div class="text-demo-buttons">
<button data-split="button" data-split-type="lines" class="text-demo-button"><span>Lines</span></button>
<button data-split="button" data-split-type="words" class="text-demo-button"><span>Words</span></button>
<button data-split="button" data-split-type="letters" class="text-demo-button"><span>Letters</span></button>
</div>
</div>
This single call does the heavy lifting: it splits your <h1> into three levels of granularity, wraps each line in a masked container, and keeps everything in sync on resize.
const heading = document.querySelector('[data-split="heading"]');
SplitText.create(heading, {
type: "lines, words, chars", // split by lines, words & characters
mask: "lines", // optional: wraps each line in an overflow-clip <div> for a mask effect later
linesClass: "line",
wordsClass: "word",
charsClass: "letter"
});
mask: "lines" wraps each line in its own container so you can do masked reveals without extra markup.
3. Hook up the buttons
Since this is a showcase, we’ve added three buttons. One each for “Lines”, “Words” and “Letters”—to let users trigger each style on demand. In a real project you might fire these tweens on scroll, on page load, or when another interaction occurs.
To keep our code a bit cleaner, we define a config object that maps each split type to its ideal duration and stagger. Because lines, words, and letters have vastly different counts, matching your timing to the number of elements ensures each animation feels tight and responsive.
If you used the same stagger for letters as you do for lines, animating dozens (or hundreds) of chars would take forever. Tailoring the stagger to the element count keeps the reveal snappy.
function animate(type) {
// 1) Clean up any running tween so clicks “restart” cleanly
if (currentTween) {
currentTween.kill();
gsap.set(currentTargets, { yPercent: 0 });
}
// 2) Pull the right timing from our config
const { duration, stagger } = config[type];
// 3) Match the button’s data-split-type to the CSS class
// Our SplitText call used linesClass="line", wordsClass="word", charsClass="letter"
const selector = type === "lines" ? ".line"
: type === "words" ? ".word"
: ".letter";
// 4) Query the correct elements and animate
currentTargets = heading.querySelectorAll(selector);
currentTween = gsap.fromTo(
currentTargets,
{ yPercent: 110 },
{ yPercent: 0, duration, stagger, ease: "osmo-ease" }
);
}
Notice how type (the button’s data-split-type) directly aligns with our config keys and the class names we set on each slice. This tidy mapping means you can add new types (or swap class names) without rewriting your logic—just update config (and your SplitText options) and the function auto-adapts.
Finally, tie it all together with event listeners:
Let’s put all of our JS together in one neat function, and call it as soon as our fonts are loaded. This way we avoid splitting text while a fallback font is visible, and with that, we avoid any unexpected line breaks.
Give it a spin yourself! Find this demo on CodePen and grab the Webflow cloneable below. For a deep dive into every available option, check out the official SplitText docs, and head over to the CustomEase documentation to learn how to craft your own easing curves.
We’ll continue next with the Physics2D Text Smash demo—combining SplitText with another GSAP plugin for a totally different effect.
Physics2D Text Smash Demo
If you weren’t aware already, with the recent Webflow × GSAP announcements, SplitText received a major overhaul—packed with powerful new options, accessibility improvements, and a dramatically smaller bundle size. Check out the SplitText docs for all the details.
Unlike our previous demo (which was more of an interactive playground with buttons), this effect is a lot closer to a real-world application; as you scroll, each heading “breaks” into characters and falls off of your viewport like it’s hit a roof—thanks to ScrollTrigger and Physics2DPlugin.
Before we dive into code, a couple notes:
Plugins needed: GSAP core, SplitText, ScrollTrigger, and Physics2DPlugin.
Assets used: We’re using some squiggly, fun, 3D objects from a free pack on wannathis.one. Definitely check out their stuff, they have more fun things!
Demo purpose: We’re combining SplitText + Physics2D on scroll so your headings shatter into characters and “fall” off the top of the viewport, as if they hit a ‘roof’.
HTML & CSS Setup
<div class="drop-wrapper">
<div class="drop-section">
<h1 data-drop-text="" class="drop-heading">
This is just a
<span data-drop-img="" class="drop-heading-img is--first"><img loading="lazy" src="https://cdn.prod.website-files.com/681a615bf5a0f1ba3cb1ca38/681a62d0bb34b74d3514ecab_shape-squigle-1.png" alt=""></span>
random quote
<span data-drop-img="" class="drop-heading-img is--second"><img loading="lazy" src="https://cdn.prod.website-files.com/681a615bf5a0f1ba3cb1ca38/681a62d0bb34b74d3514ecad_shape-squigle-2.png" alt=""></span>
we used
</h1>
</div>
<div class="drop-section">
<h1 data-drop-text="" class="drop-heading">
See how our window acts like
<span data-drop-img="" class="drop-heading-img is--third"><img loading="lazy" src="https://cdn.prod.website-files.com/681a615bf5a0f1ba3cb1ca38/681a62d0bb34b74d3514ecaf_shape-squigle-3.png" alt=""></span>
a roof?
</h1>
</div>
<div class="drop-section">
<h1 data-drop-text="" class="drop-heading">So much fun!</h1>
</div>
</div>
We’re using aria: true here to automatically add an aria-label on the wrapper and hide split spans from screen readers. Since the latest update, aria: true is the default, so you don’t necessarily have to add it here—but we’re highlighting it for the article.
We split the text as soon as the code runs, so that we can attach a callback to the new onSplit function, but more on that in step 3.
new SplitText("[data-drop-text]", {
type: "lines, chars",
autoSplit: true, // re-split if the element resizes and it's split by lines
aria: true, // default now, but worth highlighting!
linesClass: "line",
});
With the recent SplitText update, there’s also a new option called autoSplit—which takes care of resize events, and re-splitting your text.
An important caveat for the autoSplit option; you should always create your animations in the (also new!) onSplit() callback so that if your text re-splits (when the container resizes or a font loads in), the resulting animations affect the freshly-created line/word/character elements instead of the ones from the previous split. If you’re planning on using a non-responsive font-size or just want to learn more about this (awesome) new feature that takes care of responsive line splitting, check out the documentation here.
3. Trigger on scroll
In our onSplit callback, we loop over each line in the heading, inside of a context. This context, which we return at the end, makes sure GSAP can clean up this animation whenever the text re-splits.
In our loop, we create a ScrollTrigger for each line, and we set once: true, so our animation only fires once. In step 4 we’ll add our animation!
It’s worth playing around with the start values to really nail the moment where your text visually ‘touches’ the top of the window. For our font, size, and line-height combo, an offset of 10px worked great.
new SplitText("[data-drop-text]", {
type: "lines, chars",
autoSplit: true,
aria: true,
linesClass: "line",
onSplit(self) {
// use a context to collect up all the animations
let ctx = gsap.context(() => {
self.lines.forEach((line) => { // loop around the lines
gsap.timeline({
scrollTrigger: {
once: true, // only fire once
trigger: line, // use the line as a trigger
start: "top top-=10" // adjust the trigger point to your liking
}
})
});
});
return ctx; // return our animations so GSAP can clean them up when onSplit fires
}
});
4. Drop the letters with Physics2D
Now, let’s add 2 tweens to our timeline. The first one, using the Physics2D plugin, sends each child element of the line, flying straight down with randomized velocity, angle, and gravity. A second tween makes sure the elements are faded out towards the end.
new SplitText("[data-drop-text]", {
type: "lines, chars",
autoSplit: true,
aria: true,
linesClass: "line",
onSplit(self) {
// use a context to collect up all the animations
let ctx = gsap.context(() => {
self.lines.forEach((line) => { // loop around the lines
gsap.timeline({
scrollTrigger: {
once: true, // only fire once
trigger: line, // use the line as a trigger
start: "top top-=10" // adjust the trigger point to your liking
}
})
.to(line.children, { // target the children
duration: "random(1.5, 3)", // Use randomized values for a more dynamic animation
physics2D: {
velocity: "random(500, 1000)",
angle: 90,
gravity: 3000
},
rotation: "random(-90, 90)",
ease: "none"
})
.to(line.children,{ // Start fading them out
autoAlpha: 0,
duration: 0.2
}, "-=.2");
});
});
return ctx; // return our animations so GSAP can clean them up when onSplit fires
}
});
Tip: use gsap.utils.random()! Giving each char and image a slightly different speed and spin creates a joyful, and more natural feeling to it all.
5. Putting it all together
gsap.registerPlugin(ScrollTrigger, SplitText, Physics2DPlugin);
function initDroppingText() {
new SplitText("[data-drop-text]", {
type: "lines, chars",
autoSplit: true,
aria: true,
linesClass: "line",
onSplit(self) {
// use a context to collect up all the animations
let ctx = gsap.context(() => {
self.lines.forEach((line) => {
gsap
.timeline({
scrollTrigger: {
once: true,
trigger: line,
start: "top top-=10"
}
})
.to(line.children, { // target the children
duration: "random(1.5, 3)", // Use randomized values for a more dynamic animation
physics2D: {
velocity: "random(500, 1000)",
angle: 90,
gravity: 3000
},
rotation: "random(-90, 90)",
ease: "none"
})
.to(
line.children,
{
autoAlpha: 0,
duration: 0.2
},
"-=.2"
);
});
});
return ctx; // return our animations so GSAP can clean them up when onSplit fires
}
});
}
document.addEventListener("DOMContentLoaded", initDroppingText);
Next up: an interactive Inertia Dot Grid that springs and flows with your cursor!
Glowing Interactive Dot Grid
InertiaPlugin (formerly ThrowPropsPlugin) allows you to smoothly glide any property to a stop, honoring an initial velocity as well as applying optional restrictions on the end value. It brings real-world momentum to your elements, letting them move with an initial velocity and smoothly slow under configurable resistance. You simply specify a starting velocity and resistance value, and the plugin handles the physics.
In this demo, we’re using a quick-to-prototype grid of <div> dots that glow as your cursor approaches, spring away on rapid mouse movements, and ripple outward on clicks. While a Canvas or WebGL approach would scale more efficiently for thousands of particles and deliver higher frame-rates, our div-based solution keeps the code simple and accessible—perfect for spotlighting InertiaPlugin’s capabilities.
Before we dive in:
Plugins needed: GSAP core and InertiaPlugin.
Demo purpose: Build a responsive grid of dots that glow with proximity and spring away on fast mouse moves or clicks—showcasing how the InertiaPlugin can add playful, physics-based reactions to a layout.
First, wrap everything in an initGlowingInteractiveDotsGrid() function and declare your tweakable parameters—colors, glow distance, speed thresholds, shockwave settings, max pointer speed, and whether to carve out a center hole for a logo. We also set up two arrays, dots and dotCenters, to track the elements and their positions.
With those in place, buildGrid() figures out how many columns and rows fit based on your container’s em sizing, then optionally carves out a perfectly centered block of 4 or 5 columns/rows (depending on whether the grid dimensions are even or odd) if centerHole is true. That hole gives space for your logo; set centerHole = false to fill every cell.
Inside buildGrid(), we:
Clear out any existing dots and reset our arrays.
Read the container’s fontSize to get dotPx (in px) and derive gapPx.
Calculate how many columns and rows fit, plus the total cells.
Compute a centered “hole” of 4 or 5 columns/rows if centerHole is true, so you can place a logo or focal element.
Now loop over every cell index. Inside that loop, we hide any dot in the hole region and initialize the visible ones with GSAP’s set(). Each dot is appended to the container and pushed into our dots array for tracking.
For each dot:
If it falls in the hole region, we hide it.
Otherwise, we position it at { x: 0, y: 0 } with the base color and mark it as not yet sprung.
Append it to the container and track it in dots.
// ... add this to the buildGrid() function
for (let i = 0; i < total; i++) {
const row = Math.floor(i / cols);
const col = i % cols;
const isHole =
centerHole &&
row >= startRow &&
row < startRow + holeRows &&
col >= startCol &&
col < startCol + holeCols;
const d = document.createElement("div");
d.classList.add("dot");
if (isHole) {
d.style.visibility = "hidden";
d._isHole = true;
} else {
gsap.set(d, { x: 0, y: 0, backgroundColor: colors.base });
d._inertiaApplied = false;
}
container.appendChild(d);
dots.push(d);
}
// ... more code added below
Finally, once the DOM is updated, measure each visible dot’s center coordinate—including any scroll offset—so we can calculate distances later. Wrapping in requestAnimationFrame ensures the layout is settled.
// ... add this to the buildGrid() function
requestAnimationFrame(() => {
dotCenters = dots
.filter(d => !d._isHole)
.map(d => {
const r = d.getBoundingClientRect();
return {
el: d,
x: r.left + window.scrollX + r.width / 2,
y: r.top + window.scrollY + r.height / 2
};
});
});
// this is the end of the buildGrid() function
By now, the complete buildGrid() function will look like the following:
As the user moves their cursor, we calculate its velocity by comparing the current e.pageX/e.pageY to the last recorded position over time (dt). We clamp that speed to maxSpeed to avoid runaway values. Then, on the next animation frame, we loop through each dot’s center:
Compute its distance to the cursor and derive t = Math.max(0, 1 - dist / threshold).
Interpolate its color from colors.base to colors.active.
If speed > speedThreshold and the dot is within threshold, mark it _inertiaApplied and fire an inertia tween to push it away before it springs back.
All this still goes inside of our initGlowingInteractiveDotsGrid() function:
let lastTime = 0
let lastX = 0
let lastY = 0
window.addEventListener("mousemove", e => {
const now = performance.now()
const dt = now - lastTime || 16
let dx = e.pageX - lastX
let dy = e.pageY - lastY
let vx = (dx / dt) * 1000
let vy = (dy / dt) * 1000
let speed = Math.hypot(vx, vy)
if (speed > maxSpeed) {
const scale = maxSpeed / speed
vx = vx * scale
vy = vy * scale
speed = maxSpeed
}
lastTime = now
lastX = e.pageX
lastY = e.pageY
requestAnimationFrame(() => {
dotCenters.forEach(({ el, x, y }) => {
const dist = Math.hypot(x - e.pageX, y - e.pageY)
const t = Math.max(0, 1 - dist / threshold)
const col = gsap.utils.interpolate(colors.base, colors.active, t)
gsap.set(el, { backgroundColor: col })
if (speed > speedThreshold && dist < threshold && !el._inertiaApplied) {
el._inertiaApplied = true
const pushX = (x - e.pageX) + vx * 0.005
const pushY = (y - e.pageY) + vy * 0.005
gsap.to(el, {
inertia: { x: pushX, y: pushY, resistance: 750 },
onComplete() {
gsap.to(el, {
x: 0,
y: 0,
duration: 1.5,
ease: "elastic.out(1, 0.75)"
})
el._inertiaApplied = false
}
})
}
})
})
})
4. Handle click ‘shockwave’ effect
On each click, we send a radial ‘shockwave’ through the grid. We reuse the same inertia + elastic return logic, but scale the push by a distance-based falloff so that dots closer to the click move further, then all spring back in unison.
Next up: DrawSVG Scribbles Demo — let’s draw some playful, randomized underlines on hover!
DrawSVG Scribbles Demo
GSAP’s DrawSVGPlugin animates the stroke of an SVG path by tweening its stroke-dasharray and stroke-dashoffset, creating a ‘drawing’ effect. You can control start/end percentages, duration, easing, and even stagger multiple paths. In this demo, we’ll attach a randomized scribble underline to each link on hover—perfect for adding a playful touch to your navigation or call-to-actions.
We define an array of exact SVG scribbles. Each string is a standalone <svg> with its <path>. When we inject it, we run decorateSVG() to ensure it scales to its container and uses currentColor for theming.
We’ve drawn these scribbles ourselves in figma using the pencil. We recommend drawing (and thus creating the path coordinates) in the order of which you want to draw them.
Wrap the above setup in your initDrawRandomUnderline() function and call it once the DOM is ready:
function initDrawRandomUnderline() {
// svgVariants, decorateSVG, and all event listeners…
}
document.addEventListener('DOMContentLoaded', initDrawRandomUnderline);
And now on to the final demo: MorphSVG Toggle Demo—see how to morph one icon into another in a single tween!
MorphSVG Toggle Demo
MorphSVGPlugin lets you fluidly morph one SVG shape into another—even when they have different numbers of points—by intelligently mapping anchor points. You can choose the morphing algorithm (size, position or complexity), control easing, duration, and even add rotation to make the transition feel extra smooth. In this demo, we’re toggling between a play ► and pause ❚❚ icon on button click, then flipping back. Perfect for video players, music apps, or any interactive control.
We highly recommend diving into the docs for this plugin, as there are a whole bunch of options and possibilities.
Plugins needed: GSAP core and MorphSVGPlugin
Demo purpose: Build a play/pause button that seamlessly morphs its SVG path on each click.
We store two path definitions: playPath and pausePath, then grab our button and the <path> element inside it. A simple isPlaying boolean tracks state. On each click, we call gsap.to() on the SVG path, passing morphSVG options:
type: “rotational” to smoothly rotate points into place
map: “complexity” to match by number of anchors for speed
shape set to the opposite icon’s path
Finally, we flip isPlaying so the next click morphs back.
Thank you for making it this far down the page! We know it’s a rather long read, so we hope there’s some inspiring stuff in here for you. Both Dennis and I are super stoked with all the GSAP Plugins being free now, and can’t wait to create more resources with them.
As a note, we’re fully aware that all the HTML and markup in the article is rather concise, and definitely not up to standard with all best practices for accessibility. To make these resources production-ready, definitely look for guidance on the standards at w3.org! Think of the above ones as your launch-pad. Ready to tweak and make your own.
Have a lovely rest of your day, or night, wherever you are. Happy animating!
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