برچسب: Experiences

  • Global by Design: Leading Across Borders to Shape Digital Experiences

    Global by Design: Leading Across Borders to Shape Digital Experiences


    I’m Oliver Muñoz, the founder of Uncommon, a digital studio based in Melbourne. These days, I focus less on fine pixels myself and more on leading teams across time zones to do their best work.

    After more than a decade freelancing, I decided I wanted to spend more time with my family and less in front of the computer. My first son was about to be born, and I knew I had to make a choice: keep designing every detail myself, or step into leadership and create more space to be present at home. That decision to delegate and trust others was the moment I gave creative leadership a real go.

    This story is not about pixels, code, or prototypes; it is about what it takes to lead creatives across time zones and cultures toward a shared vision that wins awards.

    Origins of leadership

    I always wanted to lead by example, but during my agency years, the opportunity never quite came. It could be because I was freelancing, maybe it was my craft, or perhaps it was the fact that I was an immigrant. At times, I felt I had to work double to get half as far.

    One pivotal moment came after contracting for a global agency for twelve months. The design director offered me a full-time role as a Senior Designer, but I only agreed on the condition that she would mentor me into a Design Lead role within six months. She could not commit, so I declined on the spot. That was when I realised leadership was not something I would be handed; I had to create the opportunity myself.

    Building a global team

    At Uncommon, I believe in bringing in the right experts for each project, no matter where they are in the world. The foundation is always the same: communication, collaboration and clarity. Those three pillars do not just apply to us internally; they extend to our clients and their teams as well.

    We rely on all the usual communication tools, but with one rule: every project discussion must live in the dedicated Slack channel. That way time zones do not become bottlenecks; someone in Europe can wake up and skim through everything discussed in Australia the previous day without losing context.

    The other challenge is culture. Many of my team members do not speak English as their first language (mine is Español/Spanish), so sometimes feedback can come across as blunt or even harsh when literally translated. Part of my job as a leader is to read between the lines and make sure nothing gets lost or misinterpreted in translation.

    Creative sessions and collaboration

    Every project begins with a strategy workshop with the client. Because of geography, not everyone can join live, so we document everything and share it back with the team. From there, each creative gets space to explore, research and design independently. A few days later, we regroup online, share progress and spark new ideas off each other’s work.

    I encourage the team to seek inspiration outside the obvious. If we are designing a healthcare booking system, do not just look at other healthcare apps; look at how airlines handle complex flows, or how Airbnb structures information. Borrow what works and apply it in unexpected places.

    Inevitably, different perspectives lead to different opinions. When we hit a deadlock, I return to the brief and the workshop findings to guide us. Often, it comes down to cultural context; the way something works in the U.S. is not necessarily right for Australia. Luckily, I tend to choose collaborators who are already a few steps ahead of the brief, so real deadlocks are rare.

    The human side of leadership

    Remote leadership means I cannot control the environment in which my team works. Distractions happen. Sometimes it is tempting to accept the first idea for a small component and move on. When that happens, I ask the team to park the safe option and keep searching for something more inventive. It is not always popular in the moment; people can get frustrated with me, but when the work earns recognition from peers or even industries outside our own, the team sees the value in going the extra mile.

    I have also learned I do not need to have all the answers. Initially, I attempted to solve everything on my own. Now, when in doubt, I let the team debate and find their way forward. They are the experts. My job is to steer, not dictate. Sometimes the best leadership move is simply to pause, take a breath, and let go.

    Leading for outcomes

    Awards were never the goal. They are a pat on the back, not the finish line. At the end of the day, an award is just the result of votes from people you have probably never met. What matters more is that the work solved the client’s problem in a way that surprised them and us.

    That said, awards do have a practical benefit. Clients discover us through those platforms, and it helps attract the kind of people who value craft. So while they are not everything, they have become part of our strategy for growth.

    Style and values

    I do not see myself as a director with a rigid script, but more as a coach who sets the stage for others to shine. Part of my job is to recognise strengths, knowing who will thrive on a marketing website versus who will excel in product design, and put people in the right role.

    My non-negotiables are openness and empathy. I need to stay open to better ideas than my own, and I need to understand when life outside of work affects someone’s pace.

    Humility, to me, means surrounding myself with people who are better than I am. If I am consistently producing more or better work than my team, then I have hired the wrong people. The best sign that I am doing my job well is being the worst designer in the room.

    Looking back

    Every project brings challenges, distance, culture, and deadlines, but the hardest moments are usually about trust. Trusting the team to explore without me hovering, trusting myself to step back and let them solve problems. The lesson I keep coming back to is that leadership is less about control and more about creating the conditions for trust to grow.

    Inspiration and advice

    Early in my career, after a failed internship, the Creative Director pulled me aside and said, “I have been to your country, eaten your food, talked to the locals. You need to embrace who you are and where you come from; that is how you will succeed.” That advice has stuck with me. Play to your strengths. Do not try to be something you are not.

    For anyone leading a globally distributed team, my advice is simple: have cultural context. Your experiences are not the same as your team’s. Take time for casual, human conversations that are not about deadlines. Asking about someone’s cat or weekend can go further than you think.

    Looking ahead, I hope leadership becomes more relaxed, more human. Less about the suit, more about the fun. We all need to remember why we started doing this in the first place.

    Closing

    This project proved to me that creativity does not live in a single city or time zone. It thrives when people from different backgrounds rally around a shared vision. Leadership, in this context, is about orchestrating that energy, not controlling it.

    I am not here to sell a course or a product. But if you would like to follow along as I keep exploring what it means to lead and create in a global, digital-first world, you can find me on LinkedIn or Instagram. I share the wins, the lessons, and sometimes even the doubts, because that is all part of the journey.



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  • Where Silence Speaks: Kakeru Taira on Transforming Everyday Spaces into Liminal Experiences

    Where Silence Speaks: Kakeru Taira on Transforming Everyday Spaces into Liminal Experiences


    In the vast field of digital art, few creators manage to transform the familiar into something quietly unsettling as convincingly as Kakeru Taira. Working primarily in Blender, the self-taught Japanese artist has gained international attention for his meticulously crafted liminal spaces — laundromats, apartments, train stations, bookstores — places that feel both intimately real and strangely out of reach.

    What makes his work remarkable is not only its technical precision but also the atmosphere it carries. These environments are steeped in silence and suggestion, capturing the in-between quality of spaces that are usually overlooked. They can feel nostalgic, eerie, or comforting, depending on the viewer — and that ambiguity is intentional. Taira resists defining his own works, believing that each person should encounter them freely, bringing their own memories, feelings, and interpretations.

    For our community of designers and developers, his work offers both inspiration and insight: into craft, persistence, and the power of detail. In this conversation, I spoke with Taira about his journey into 3D, the challenges of mastering Blender, his thoughts on liminal spaces, and his perspective on where CGI art is headed.

    For readers who may be discovering your work for the first time, how would you like to introduce yourself?

    Nice to meet you. My name is Kakeru Taira. I use Blender to create CG works with the theme of “discomfort” and “eerieness” that lurk in everyday life. By adding a slight sense of distortion and unease to spaces that we would normally overlook, I aim to create works that stimulate the imagination of the viewer.

    If someone only saw one of your works to understand who you are, which would you choose and why?

    “An apartment where a man in his early twenties likely lives alone”

    https://www.youtube.com/watch?v=N4zHLdC1osI

    This work is set in a small apartment, a typical Japanese setting.

    I think even first-time viewers will enjoy my work, as it captures the atmosphere of Japanese living spaces, the clutter of objects, and the sense that something is lurking.

    You began with illustration before discovering Blender. What shifted in your way of thinking about space and composition when you moved into 3D?

    When I was drawing illustrations, I didn’t draw backgrounds or spaces, and instead focused mainly on female characters. My main concern was “how to make a person look attractive” within a single picture.

    However, since moving to 3DCG, I often don’t have a clear protagonist character. As a result, it has become necessary to draw the eye to the space itself and let the overall composition speak for the atmosphere.

    As a result, I now spend more time on elements that I hadn’t previously paid much attention to, such as “where to place objects” and “what kind of atmosphere to create with lighting.” I think the “elements to make a person look impressive” that I developed when drawing characters has now evolved into “a perspective that makes the space speak like a person.”

    When you spend long hours building a scene, how do you keep perspective on the overall atmosphere while working on small details?

    When I work, I am always conscious of whether the scene feels “pleasant” when viewed from the camera’s point of view. In my work, I place particular emphasis on arranging objects so that the viewer’s gaze converges toward the center, and on symmetry to create a balance between the left and right sides, in order to tighten up the overall scene.

    Your scenes often feel uncanny because of subtle details. Which kind of detail do you think has the greatest impact on atmosphere, even if most viewers might overlook it?

    In my works, I believe that elements such as the overall color, camera shake, and the “converging lines that converge at the center of the screen” created by the placement of objects have a particularly large influence on the atmosphere.

    Color dominates the impression of the entire space, while camera shake expresses the tension and desperation of the characters and the situation. By placing objects so that the viewer’s eyes naturally converge at the center, I devise a way for them to intuitively sense the overall atmosphere and eeriness of the scene, even if they are looking absentmindedly.

    Many of your works depict ordinary Japanese places. In your opinion, what makes these overlooked everyday spaces such powerful subjects for digital art?

    My works are set in ordinary Japanese spaces that are usually overlooked and no one pays any attention to them. It is precisely because they are overlooked that with just a little modification they have the power to create a different atmosphere and an extraordinary impression. I believe that by bringing out the subtle incongruity and atmosphere that lurks in the everyday through light, color and the placement of objects, it is possible to create a strong and memorable expression even in ordinary places.

    People outside Japan often feel nostalgia in your works, even if they’ve never experienced those locations. Why do you think these atmospheres can feel universally familiar?

    I believe the reason why people outside of Japan feel a sense of nostalgia when they see my works, even in places they’ve never been to, is largely due to the concept of “liminal space,” which has become a hot topic online. One thing my works have in common with liminal space is that, despite the fact that they are spaces where people are meant to come and go and be used, no people are visible on screen. At the same time, however, traces of people’s past, such as the scrapes on the floor and the presence of placed objects, float about, evoking a faint sense of life amid the silence.

    I believe that this “coexistence of absence and traces” stimulates memories that lie deep within the hearts of people of all countries. Even in places that have never been visited, an atmosphere that everyone has experienced at least once is evoked—a universal feeling that perhaps connects to nostalgia and familiarity.

    You’ve said you don’t want to define your works, leaving each viewer free to imagine. Why do you feel that openness is especially important in today’s fast, online culture?

    I believe that prioritizing speed alone would limit the expression I truly want to do, putting the cart before the horse. Of course, I want my work to reach as many people as possible, but I think what’s more important is to “first give form to the video I truly want to make.”

    On top of that, by leaving room for viewers to freely interpret it, I believe my work will not be bound by the times or trends, and will continue to have new meanings for each person. That’s why I feel there is value in being intentionally open, even in today’s fast-paced online culture.

    Working for weeks on a single piece requires persistence. What do you tell yourself in the moments when motivation is low?

    I love my own work, so my biggest motivation is the desire to see the finished product as soon as possible. Sometimes my motivation drops along the way, but each time that happens I tell myself that it will be interesting once it’s finished, and that I’ll be its first audience, and that helps me move forward.

    Creating something is a difficult process, but imagining the finished product naturally lifts my spirits, and I think that’s what allows me to persevere.

    Recently, you’ve shared works where you used Adobe Firefly to generate textures and experiment with new elements. How do you see AI fitting into your creative workflow alongside Blender?

    For me, using AI feels “similar to outsourcing”. For example, I leave detailed work that CG artists aren’t necessarily good at, such as creating textures for product packaging, to AI, as if I were asking a specialized artist. This allows me to focus on core aspects like composition and spatial design, which improves the overall finish and speed of the work.

    By combining modeling in Blender with assistance from AI, I can utilize the strengths of each to advance production, which is of great significance to my current workflow.

    Note: At Kakeru’s request, we’d like to clarify that Adobe Firefly’s learning data is based solely on Adobe Stock and copyright-free content. The tool was developed with copyright considerations in mind to ensure safe use. He asked us to share this so readers can better understand how Firefly is positioned in his workflow.

    You’ve mentioned that AI can speed up some tasks, like texture creation. In your view, which parts of your process should be efficient, and which should remain slow and deliberate?

    I can’t leave the core parts, such as designing the composition or developing the entire work, to AI, as these are the most important elements that reflect my own sense and narrative. On the other hand, I feel that processes such as creating textures and considering variations can be made more efficient by using AI.

    In other words, I value drawing the line between “taking my time carefully to decide the direction and atmosphere of the work” and “having AI help with repetitive tasks and auxiliary parts.” I believe that by being conscious of the balance between efficiency and deliberation, I can take advantage of the convenience of AI while also protecting the originality of my own expression.

    Some artists worry AI reduces originality. How do you approach using AI in a way that still keeps your signature atmosphere intact?

    I use AI solely as a “tool to assist my creation,” and I always make sure to come up with the core story and atmosphere of my work myself. If I become too dependent on AI, I won’t be able to truly say that my work is my own. Ultimately, humans are the main actors, and AI merely exists to make work more efficient and provide opportunities to draw out new ideas.

    For this reason, during the production process, I am always conscious of “at what stage and to what extent should I borrow the power of AI?” By prioritizing my own sense and expression while incorporating the strengths of AI in moderation, I believe I can expand the possibilities of new expression while retaining my own unique atmosphere in my work.

    Outside of Blender, are there experiences — in film, architecture, music, or daily routines — that you feel shape the way you design your environments?

    I am particularly drawn to the works of directors Yasujiro Ozu and Stanley Kubrick, where you can sense their passion for backgrounds and spatial design. Both directors have a very unique way of perceiving space, and even cutting out a portion of the screen has a sense of tension and beauty that makes it stand out as a “picture.” I have been greatly influenced by their approach, and in my own creations I aim to create “spaces that can be appreciated like a painting,” rather than just backgrounds.

    By incorporating the awareness of space I have learned from film works into my own CG expressions, I hope to be able to create a mysterious sense of depth and atmosphere even in everyday scenes.

    If you were giving advice to someone just starting with Blender, what would you say that goes beyond technical skill — about patience, mindset, or approach?

    One of Blender’s biggest strengths is that, unlike other CG software, it is free to start using. There are countless tutorials on YouTube, so you can learn at your own pace without spending money on training or learning. And the more you create, the more models you accumulate as your own assets, which can be motivating when you look back and see how much you’ve grown.

    Furthermore, when continuing your learning journey, it is important to adopt a patient and persistent attitude. At first, things may not go as planned, but the process of trial and error itself is valuable experience. Once you have completed a project, I also recommend sharing it on social media. Due to the influence of algorithms, it is difficult to predict which works will gain attention on social media today. Even a small challenge can catch the eye of many people and lead to unexpected connections or recognition. I hope that this content will be of some assistance to your creative endeavors.

    Step Into Kakeru’s Spaces

    Thank you, Kakeru, for sharing your journey and insights with us!

    Your ability to turn everyday spaces into something quietly profound reminds us of the power of detail, patience, and imagination in creative work. For those curious to experience his atmospheres firsthand, we invite you to explore Kakeru Taira’s works — they are pieces of digital art that blur the line between the familiar and the uncanny, and that might just stir memories you didn’t know you carried.

    Public bathroom
    Downtown diner

    Explore more of his works on X (Twitter), Instagram, TikTok and Youtube.

    I hope you found this interview inspiring. Which artist should I interview next? Let me know 🙂





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